Category: SEO

The Importance of Consistent Reviews for Ranking Locally

In SEO by
Think having five hundred five-star reviews guarantees your spot at the top? Think again. If those reviews are gathering dust, you’re in trouble. A recent deep dive into local search algorithms revealed a game-changing twist: Google doesn’t care about your past glory. It cares about your current pulse. The data shows a direct correlation between […]
Think having five hundred five-star reviews guarantees your spot at the top? Think again. If those reviews are gathering dust, you’re in trouble. A recent deep dive into local search algorithms revealed a game-changing twist: Google doesn't care about your past glory. It cares about your current pulse. The data shows a direct correlation between high rankings and one specific metric: the number of reviews you received in the last month. Here is the reality check. A dental practice in the...

Are Browser Security Warnings a Big Deal?

In SEO, Technology by
The Google Chrome Security team announced recently that their Chrome browser has begun labeling HTTP connections as “Not Secure”. The first small step was to change the security icon on web pages that except credit cards or passwords. Other browsers like FireFox and Safari have made similar changes in the past year. The goal is […]
The Google Chrome Security team announced recently that their Chrome browser has begun labeling HTTP connections as "Not Secure". The first small step was to change the security icon on web pages that except credit cards or passwords. Other browsers like FireFox and Safari have made similar changes in the past year. The goal is to make users more aware of security. Basically, Google wants all sites to install a valid security certificate and transition from HTTP to HTTPS. Luckily, the process...

So Long Google Keyword Data – What Happened and Who Wins

In SEO by
It was bound to happen. Google’s now encrypted all keyword data. This means marketers won’t be able to get keyword data for searches conducted by users who arrive on their site from a Google search. To clarify it a bit, back in October 2011 Google started encrypting data from users who were signed into Google. […]
It was bound to happen. Google's now encrypted all keyword data. This means marketers won't be able to get keyword data for searches conducted by users who arrive on their site from a Google search. To clarify it a bit, back in October 2011 Google started encrypting data from users who were signed into Google. Since then, keyword information was only available for users who were not signed in. That said, it was valuable information for marketers working to improve their organic search results. It's...

Keywords – Where Does Google Rank Your Site?

In SEO by
Ever typed a keyword into a Google search to see which sites rank near the top? The truth is, that’s not a very accurate way to find out where a keyword ranks across the web. Search results are personalized for different users based on a variety of factors including previous searches. You and I might […]
Ever typed a keyword into a Google search to see which sites rank near the top? The truth is, that's not a very accurate way to find out where a keyword ranks across the web. Search results are personalized for different users based on a variety of factors including previous searches. You and I might get different results. To find out where a keyword ranks overall in the U.S. for example, you need to use a online tool that checks keyword positions. There's a number of free ones out there. Two free...

SEO Site Tools – Google Chrome Extension

In SEO by
Having your web site highly ranked by search engines is crucial to being found on the web. SEO (Search Engine Optimization) is a important consideration from the outset of designing your site. Monitoring your SEO and comparing your site to other sites is also important. A good tool to use in monitoring and comparing is […]
Having your web site highly ranked by search engines is crucial to being found on the web. SEO (Search Engine Optimization) is a important consideration from the outset of designing your site. Monitoring your SEO and comparing your site to other sites is also important. A good tool to use in monitoring and comparing is a browser extension for Google Chrome called SEO Site Tools. Just search for "SEO Site Tools" in the Chrome Web Store and then click the Extensions tab. Below is a screen shot of...