Are Browser Security Warnings a Big Deal?

In SEO, Technology by
The Google Chrome Security team announced recently that their Chrome browser has begun labeling HTTP connections as “Not Secure”. The first small step was to change the security icon on web pages that except credit cards or passwords. Other browsers like FireFox and Safari have made similar changes in the past year. The goal is […]
The Google Chrome Security team announced recently that their Chrome browser has begun labeling HTTP connections as "Not Secure". The first small step was to change the security icon on web pages that except credit cards or passwords. Other browsers like FireFox and Safari have made similar changes in the past year. The goal is to make users more aware of security. Basically, Google wants all sites to install a valid security certificate and transition from HTTP to HTTPS. Luckily, the process...

Food is Red, but the Web is Blue – The Psychology Behind Logo Colors

In Design by
According to food psychologists, Red instantly attracts attention and also makes people excited, energetic and can increase the heart rate. That’s the basic theory behind why most fast food companies and grocery stores use red in their logos. Understanding which colors spark which emotions can give your company an advantage over its competitors and increase […]
According to food psychologists, Red instantly attracts attention and also makes people excited, energetic and can increase the heart rate. That's the basic theory behind why most fast food companies and grocery stores use red in their logos. Understanding which colors spark which emotions can give your company an advantage over its competitors and increase the effectiveness of your company’s branding. Below are other brands that use red as the predominant color in their logos. An...

Logorama – Animated Corporate Mascots & Logos

In Animation by
Every time I hear a political operative ranting about how big corporations are wrecking our elections, I always picture the animated corporate mascots & logos in this animated short. It won the 2010 Oscar under the category of Animated Short. It’s been out for months now, but all the recent election talk made me want […]
Every time I hear a political operative ranting about how big corporations are wrecking our elections, I always picture the animated corporate mascots & logos in this animated short. It won the 2010 Oscar under the category of Animated Short. It's been out for months now, but all the recent election talk made me want to see it again. It was directed by the French animation collective H5. If you haven't seen it it's worth the time. Not for kids! It's superb, very well done. Logorama from...

Matt Pyke (a.k.a. Universal Everything)

In Animation, Art by
Matt Pyke works at the forefront of digital techniques in art and design. His work blurs the lines between commercial and contemporary art. He’s also known for his collaborations. He was featured in a exhibition called ‘Super – Computer – Romantics’ at the Parisian digital arts space La Gaîté Lyrique. I’ve followed Universal Everything’s work for a […]
Matt Pyke works at the forefront of digital techniques in art and design. His work blurs the lines between commercial and contemporary art. He's also known for his collaborations. He was featured in a exhibition called ‘Super – Computer – Romantics’ at the Parisian digital arts space La Gaîté Lyrique. I've followed Universal Everything's work for a couple years. Here's a montage of a variety of different animations used to bring a different viewpoint to well know buildings and archit...

Who’s Tracking You Online?

In Technology by
Do websites know specifically who you are when you visit them? I’m not talking about sites you’ve registered with and given permission to keep your information easily available. I’m talking about websites that you may never have visited or others you might not want to know your personal information. The short answer is probably not […]
Do websites know specifically who you are when you visit them? I'm not talking about sites you've registered with and given permission to keep your information easily available. I'm talking about websites that you may never have visited or others you might not want to know your personal information. The short answer is probably not your specific name and address, but they may have a behavioral profile of you with a lot of information that's been gathered and aggregated. They can know your geographic...

The Power of Your Website’s First Impression

In Design by
The quote “You never get a second chance to make a first impression” has been attributed to a number of people from Will Rogers to the Botany suit company. It holds true today for your website according to a Stanford University and Consumer Web Watch in-depth study called “How Do People Evaluate A Website’s Credibility? […]
The quote "You never get a second chance to make a first impression" has been attributed to a number of people from Will Rogers to the Botany suit company. It holds true today for your website according to a Stanford University and Consumer Web Watch in-depth study called "How Do People Evaluate A Website's Credibility? Results from a Large Study". A key quote from the study says: “Visitors first evaluate a site's overall design, including its use of multimedia. Beau Brendler, director of Consumer...

Artsy – The Most Popular Work in 2013

In Art by
According to Artsy, their “mission is to make all the world’s art accessible to anyone with an Internet connection”. They are an online platform for discovering, learning about, and collecting art. You can even buy art by major artists. They recently announced their most popular art of 2013. As you’d expect, the top ten most […]
According to Artsy, their "mission is to make all the world’s art accessible to anyone with an Internet connection". They are an online platform for discovering, learning about, and collecting art. You can even buy art by major artists. They recently announced their most popular art of 2013. As you'd expect, the top ten most popular works included well known names old and new. Vincent van Gogh's, Starry Night came in at number five. The criteria for popularity was the number of times the work...

So Long Google Keyword Data – What Happened and Who Wins

In SEO by
It was bound to happen. Google’s now encrypted all keyword data. This means marketers won’t be able to get keyword data for searches conducted by users who arrive on their site from a Google search. To clarify it a bit, back in October 2011 Google started encrypting data from users who were signed into Google. […]
It was bound to happen. Google's now encrypted all keyword data. This means marketers won't be able to get keyword data for searches conducted by users who arrive on their site from a Google search. To clarify it a bit, back in October 2011 Google started encrypting data from users who were signed into Google. Since then, keyword information was only available for users who were not signed in. That said, it was valuable information for marketers working to improve their organic search results. It's...

Get Notified When Someone Opens a Email – Signals

In Technology by
Ever wonder if someone has opened an important email you’ve sent them? According to HubSpot, their new Chrome app called Signals will let you know if a message has been opened and a good bit more. You have to use Gmail or Outlook to receive the notifications. Signals interfaces with Salesforce and the HubSpot marketing platform […]
Ever wonder if someone has opened an important email you've sent them? According to HubSpot, their new Chrome app called Signals will let you know if a message has been opened and a good bit more. You have to use Gmail or Outlook to receive the notifications. Signals interfaces with Salesforce and the HubSpot marketing platform as well. According to the HubSpot blog page announcing the release: "Signals is a notification app that helps you know when and how to engage your leads. It lives in...